— Interview by Emily Santos
Emily is a social producer and brand strategist. Since graduating from Columbia College Chicago in 2018 she has been sharpening her craft in the digital space.
Anthony Diaz is on a mission to change the health sector for many people in the United States and Latin America. His experience in leadership, global product & platform development, health & wellness, human resources, and organizational development, has led him on a journey to change the lives of one billion people to live happier and healthier. Hear from Anthony as he shares his passion for helping others, what drove him to create his company and the importance of multi-generational wealth for the Latinx community.
Emily: What does the value of multi-generational wealth mean to the Latino community and why is it so important?
Anthony: I think it's really important that we establish wealth boundary lines so that future generations are not stuck at a certain economic level. As Latinos, we are an important pillar of society and we're fortunate enough to have all the right pieces in front of us to propel us forward. Culturally, Latinos are very hard-working individuals and are in a variety of industries. Tapping into our strengths to advance ourselves such as being bilingual, having the opportunity to start companies, educational factors, and support groups that are out there now and all the right pieces we need to advance not only ourselves but the generations after us.
Emily: What are the benefits and challenges of being a Latinx entrepreneur?
Anthony: I think there’s still a little bit of typecasting in the start-up world. If you’re a Latino you’re assumed to not be the Stanford graduate that worked at Facebook and Google. Instead, you come from another background that doesn’t pattern match the typical path of what aligns with many VC's that are out there. I truly believe it’s a matter of breaking that mold and idea that is placed on us. Sometimes the partners, VC’s, investors, and customers you want to work with may not fit that mold and that’s okay. This is not an issue that is exclusive to the Latinx community but to diversity as a whole. Being a Latinx entrepreneur, you have the chance to stand out and be unique. You can be authentic and play to the strengths of who you are and be able to cater to this demographic as well in whatever business you’re at.
Emily: Why does your company have high growth potential?
Anthony: Our mission at Health Hero is are one billion happy healthy people. Our goal is to be the number 1 way to nudge people for their health with calls, texts, and chat. Whether you’re a patient or any employee driving you to do the right thing at the right time and to be a household name specifically here in the US and in Latin America to be that solution for a healthier lifestyle.
Emily: What inspired you to start your company?
Anthony: I lost my father to heart disease at 58 years old, he was a Puerto Rican hard-working man. He worked in a nursing home and I used to go with him when I was very little to visit the people that he was nourishing as a dietician. Naturally, helping people has always been in my DNA so, when I lost my father I felt obligated to take on that legacy in such a greater way. My father has impacted thousands of people and I set out to impact a billion people. This is what drives me and drive my company.
Emily: What advice do you have for entrepreneurs looking to take their startup to the next level?
Anthony: My advice for taking start-ups to the next level is:
1. Work really hard
2. Get up early
3. Be relentless
I think being relentless is the number one thing, there are a few entrepreneurs out here in Silicon Valley that are Latinas that send out a really good message of being relentless but also being data driven as well. It is important to know the patterns in your industry and to redesign your inner voice.
A daily dose of unreasonable motivation isn’t going to hurt especially if you have a good mythological plan to reach your goals. If you are not exhausted by the end of the day from trying to build your business I don’t think your pushing enough. As a founder, outreaching to potential customers and trying to attain new customers can be quiet difficult but I like to work and leave all I have on the court.
Emily: Tell us about the unique challenges that you’ve faced when starting Health Hero.
Anthony: You’re trying to do a lot with little resources so it’s about picking the right market and really focusing on that customer and getting more of those customers.